The way people buy has changed. Existing Sales and Marketing approaches are slowly dying out especially with the forced global situation that impacted the core of the entire world of business and how it goes about its operation. Many companies are still focused on...
It is predicted that almost every economy in the Middle East and North Africa (MENA)region will shrink this year due to the COVID-19 global pandemic. Forecasted declines range from 1.1% in Kuwait to 12% in Lebanon. Last year it was predicted that the ecommerce market...
SEO is never static. The rules of search engine optimization are changing all the time, but there are some things that always stay the same. Those are the most important things to focus on. If you want to get your website to where you want it to be, there’s no way of...
More companies are focused on finding cost-effective ways to attract new customers. While many businesses are attached to their go-to traditional marketing strategies, inbound marketing costs 62% less per lead. So do you want to know what inbound marketing means, and...
Inbound lead generation is all about capturing potential clients to your business. It differs from the outbound variation, which focuses on going out and being more in-your-face. There are many elements of a successful B2B inbound marketing strategy, but your website...
