AI Marketing Blog — Insights & Strategies by Hovi Digital Lab
About HoviSep 8, 2022
Hovi Goes to Websummit Lisbon
We have BIG NEWS! Hovi will be heading to one of the most important tech conferences this November: WebSummit! That’s right, Hovi is going on a little November trip to exhibit at WebSumit 2022 in Lisbon, Portugal! We’ll be at our stand, B603, on November 4! If you’re going: “Wait, is that even a real […]
by Hovi Team
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WOW CustomersSep 8, 2022
Conversational Intelligence: What Does it Do?
Conversational Intelligence (C-IQ) is an entire field that studies how we interact with others in conversations. Therefore, Understanding C-IQ is vital if you want to be successful in sales or business. Moreover, with the rise of conversational interfaces and technologies like chatbots, the ability to communicate has become a critical skill for success. We see […]
by Hovi Team
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Convert SalesSep 1, 2022
7 Ways to Improve Chatbot Engagement
Chatbot engagement has become a new core metric for marketers to watch out for. Talking to chatbots is the future of customer engagement, and it’s already here. Many businesses are integrating chatbot technology into their websites or apps to help prospects and customers navigate their websites and answer common questions. However, there’s still work to […]
by Hovi Team
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Convert SalesAug 25, 2022
5 Tips for Objection Handling
Objection handling is about building trust by listening and asking the right questions so your prospect can make the right decision. It does not involve pressuring or arguing. Sales objections are common and can occur at any point in the sales process. Prepare yourself with five tips for better objection handling to turn that “no” […]
by Hovi Team
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Convert SalesAug 12, 2022
How to Have an Effective Sales Call
We’ve all heard the stories of that one salesperson who had an effective sales call and got promoted to vice president, and we’ve also heard the horror stories of a bad sales call that prompted your client to cancel the contract. Let’s talk about how to have an effective sales call to convert more leads […]
by Hovi Team
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Company NewsJul 7, 2022
A Short Story About Hovi
Hovi’s started with the goal to change the way Sales and Marketing operate. Hovi’s founder had experience with digital marketing in different industries. They’d watch as Sales and Marketing Departments only become more isolated from one another. They’d notice the unwillingness of agencies to share best practices and lock clients in with them. They’ve asked […]
by Hovi Team
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Convert SalesMay 30, 2022
Converting More Sales – 4 Steps to Predictable Revenue
Selling is the holy grail of any business. A business cannot survive without revenue. Predicting how much you are going to sell can help reduce chaos and allow you to make more confident decisions. Lack of prediction equates to a lack of direction. It means we do not have a hold on where we are […]
by Hovi Team
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Convert SalesMay 30, 2022
Sales Optimization and its Effect on Win Rates
Sales Optimization is crucial to every Sales Department looking to increase win rates. Check out 9 key factors that will bring you and your team closer to acquiring new sales and hitting yearly targets; 1- The Base of Sales Optimization: Your CRM Having a Customer Relationship Management (CRM) tool makes the lives of your sales […]
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WOW CustomersApr 21, 2022
Loyalty Points: The Unbeatable King of Relationship Marketing
My family are hardcore Spinneys customers. I never understood why until I asked my mother. She told me: “The reason I buy everything from Spinney’s is because the more I buy, the more loyalty points I earn, the more free stuff I can get.” Interesting. Mum tends to buy everything, and by everything, I mean […]
by Hovi Team
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Attract TrafficApr 13, 2022
How to Create a Buyer Persona in 5 Easy Steps
You change the way you speak depending on who you’re talking to, why you’re talking to them, and what you’re talking about. You speak with a child differently than an adult, different friends might get different deets, and you talk to your parents differently than your siblings. Everyone reacts to certain things differently. The same […]
by Hovi Team
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Attract TrafficApr 11, 2022
The Ultimate Guide to Performing an SEO Audit
How important is it to get ranked on page one of Google’s search engine results page (SERP)? The proof is in the pudding: 91.5 percent of organic traffic goes to those websites listed on page one of Google. If your organic search traffic isn’t where it should be–or even if it is–you should perform an SEO Audit […]
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Attract TrafficMar 14, 2022
How to Build a Website that Converts – 5 Key Pieces
A website is crucial for the success of any business living in the digital world.Your website is the center of your company’s online presence. Websites allow you to capture leads and help businesses grow through different marketing strategies. “93% Of Business Purchase Decisions Start with a Search Engine Search of Websites.” If 93% of […]
by Hovi Team
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