AI Marketing Blog — Insights & Strategies by Hovi Digital Lab
Attract TrafficOct 15, 2022
Inbound Marketing Meaning and How It Can Help You Grow Fast
More companies are focused on finding cost-effective ways to attract new customers. While many businesses are attached to their go-to traditional marketing strategies, inbound marketing costs 62% less per lead. Now you might be wondering what exactly inbound marketing means, and how can it help your business grow? Keep reading our inbound marketing strategy guide to find […]
by Hovi Team
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Attract TrafficOct 7, 2022
5 SEO Best Practices for B2B
Search Engine Optimization (SEO) is the process of taking steps to help a website or piece of content rank higher on search engines organically. Organic search is the most prominent way for people to discover and access online content. Your website must be optimized to be easily found within search results, leading to more traffic, […]
by Hovi Team
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WOW CustomersOct 4, 2022
How to Attribute Revenue by Digital Marketing Channel
Understanding which digital marketing channels are powering your pipeline is crucial. If you’re like most businesses, your digital marketing budget is a big black box. You know how much money you’re spending, but do you know where it’s going? And do you have any idea what those dollars are actually buying? If your answers to […]
by Hovi Team
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About HoviSep 8, 2022
Hovi Goes to Websummit Lisbon
We have BIG NEWS! Hovi will be heading to one of the most important tech conferences this November: WebSummit! That’s right, Hovi is going on a little November trip to exhibit at WebSumit 2022 in Lisbon, Portugal! We’ll be at our stand, B603, on November 4! If you’re going: “Wait, is that even a real […]
by Hovi Team
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WOW CustomersSep 8, 2022
Conversational Intelligence: What Does it Do?
Conversational Intelligence (C-IQ) is an entire field that studies how we interact with others in conversations. Therefore, Understanding C-IQ is vital if you want to be successful in sales or business. Moreover, with the rise of conversational interfaces and technologies like chatbots, the ability to communicate has become a critical skill for success. We see […]
by Hovi Team
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Convert SalesSep 1, 2022
7 Ways to Improve Chatbot Engagement
Chatbot engagement has become a new core metric for marketers to watch out for. Talking to chatbots is the future of customer engagement, and it’s already here. Many businesses are integrating chatbot technology into their websites or apps to help prospects and customers navigate their websites and answer common questions. However, there’s still work to […]
by Hovi Team
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Convert SalesAug 25, 2022
5 Tips for Objection Handling
Objection handling is about building trust by listening and asking the right questions so your prospect can make the right decision. It does not involve pressuring or arguing. Sales objections are common and can occur at any point in the sales process. Prepare yourself with five tips for better objection handling to turn that “no” […]
by Hovi Team
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Convert SalesAug 12, 2022
How to Have an Effective Sales Call
We’ve all heard the stories of that one salesperson who had an effective sales call and got promoted to vice president, and we’ve also heard the horror stories of a bad sales call that prompted your client to cancel the contract. Let’s talk about how to have an effective sales call to convert more leads […]
by Hovi Team
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Company NewsJul 7, 2022
A Short Story About Hovi
Hovi’s started with the goal to change the way Sales and Marketing operate. Hovi’s founder had experience with digital marketing in different industries. They’d watch as Sales and Marketing Departments only become more isolated from one another. They’d notice the unwillingness of agencies to share best practices and lock clients in with them. They’ve asked […]
by Hovi Team
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Convert SalesMay 30, 2022
Converting More Sales – 4 Steps to Predictable Revenue
Selling is the holy grail of any business. A business cannot survive without revenue. Predicting how much you are going to sell can help reduce chaos and allow you to make more confident decisions. Lack of prediction equates to a lack of direction. It means we do not have a hold on where we are […]
by Hovi Team
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Convert SalesMay 30, 2022
Sales Optimization and its Effect on Win Rates
Sales Optimization is crucial to every Sales Department looking to increase win rates. Check out 9 key factors that will bring you and your team closer to acquiring new sales and hitting yearly targets; 1- The Base of Sales Optimization: Your CRM Having a Customer Relationship Management (CRM) tool makes the lives of your sales […]
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WOW CustomersApr 21, 2022
Loyalty Points: The Unbeatable King of Relationship Marketing
My family are hardcore Spinneys customers. I never understood why until I asked my mother. She told me: “The reason I buy everything from Spinney’s is because the more I buy, the more loyalty points I earn, the more free stuff I can get.” Interesting. Mum tends to buy everything, and by everything, I mean […]
by Hovi Team
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