AI Marketing Blog — Insights & Strategies by Hovi Digital Lab
Company NewsJul 7, 2022
A Short Story About Hovi
Hovi’s started with the goal to change the way Sales and Marketing operate. Hovi’s founder had experience with digital marketing in different industries. They’d watch as Sales and Marketing Departments only become more isolated from one another. They’d notice the unwillingness of agencies to share best practices and lock clients in with them. They’ve asked […]
by Hovi Team
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Convert SalesMay 30, 2022
Converting More Sales - 4 Steps to Predictable Revenue
Selling is the holy grail of any business. A business cannot survive without revenue. Predicting how much you are going to sell can help reduce chaos and allow you to make more confident decisions. Lack of prediction equates to a lack of direction. It means we do not have a hold on where we are […]
by Hovi Team
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Convert SalesMay 30, 2022
Sales Optimization and its Effect on Win Rates
Sales Optimization is crucial to every Sales Department looking to increase win rates. Check out 9 key factors that will bring you and your team closer to acquiring new sales and hitting yearly targets; 1- The Base of Sales Optimization: Your CRM Having a Customer Relationship Management (CRM) tool makes the lives of your sales […]
by Hovi Team
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WOW CustomersApr 21, 2022
Loyalty Points: The Unbeatable King of Relationship Marketing
My family are hardcore Spinneys customers. I never understood why until I asked my mother. She told me: “The reason I buy everything from Spinney’s is because the more I buy, the more loyalty points I earn, the more free stuff I can get.” Interesting. Mum tends to buy everything, and by everything, I mean […]
by Hovi Team
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Attract TrafficApr 13, 2022
How to Create a Buyer Persona in 5 Easy Steps
You change the way you speak depending on who you’re talking to, why you’re talking to them, and what you’re talking about. You speak with a child differently than an adult, different friends might get different deets, and you talk to your parents differently than your siblings. Everyone reacts to certain things differently. The same […]
by Hovi Team
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Attract TrafficApr 11, 2022
The Ultimate Guide to Performing an SEO Audit
How important is it to get ranked on page one of Google’s search engine results page (SERP)? The proof is in the pudding: 91.5 percent of organic traffic goes to those websites listed on page one of Google. If your organic search traffic isn’t where it should be-or even if it is-you should perform an SEO Audit […]
by Hovi Team
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Attract TrafficMar 14, 2022
How to Build a Website that Converts - 5 Key Pieces
A website is crucial for the success of any business living in the digital world.Your website is the center of your company’s online presence. Websites allow you to capture leads and help businesses grow through different marketing strategies. “93% Of Business Purchase Decisions Start with a Search Engine Search of Websites.” If 93% of […]
by Hovi Team
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WOW CustomersFeb 15, 2022
AI Marketing Platforms - Your Best Marketing Friend
AI Marketing Platforms are what you need. Now. Think back to all the times you had to sit at your desk and start building a journey. Adding your delays. Placing your content. This email before this email before this postcard. Oh no, when’s the best time to send this?! BORING! Bring AI into your marketing […]
by Hovi Team
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Attract TrafficJan 17, 2022
The Three Perspectives of Website Content Strategy
You’re going live and still worried if Google will love you? Your content strategy is your weapon. Yes, you read that right! I’ve outlined 3 key perspectives for you to develop a strong content strategy for your website content. Your Business’ Perspective in Your Content Strategy What to do? Just like design, your content needs […]
by Hovi Team
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Attract TrafficDec 7, 2021
SEO Optimization: 8 SEO Tools You Need For a Next-Gen Strategy
SEO Optimization is a big part of any effective digital marketing strategy. SEO provides 20 times more traffic opportunities than PPC. That’s true on both mobile and desktop. This shows how crucial it is to learn proper SEO to rise above your competitors’ websites. When you get to the number one spot, you’re helping yourself […]
by Hovi Team
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Attract TrafficNov 30, 2021
SEO: How to Choose the Right Partner
Choosing a good Search Engine Optimization agency to help you with your overall SEO strategy is key. Seeking help from experts allows you to tap into their knowledge and bypass the learning curve for your maximum benefit. On top of that, it allows you to focus on other work while the experts get on with […]
by Hovi Team
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Attract TrafficNov 23, 2021
SEO Marketing: What is it & What are SEO Ranking Factors?
SEO Marketing can seem stressful because SEO is never static. The rules of search engine optimization are constantly changing, but some things always stay the same. Those are the most important things to focus on. If you want to get your website to where you want it to be, there’s no way of doing it […]
by Hovi Team
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