AI Marketing Blog — Insights & Strategies by Hovi Digital Lab
WOW CustomersNov 10, 2022
7 Key Learnings from Web Summit
Here’s a quick recap of the event and 7 key takeaways from Web Summit that Hovers had to share with you! There are many ways to measure the success of a conference. You can look at the number of attendees. Count down the speaker list and see who got the most applause. But if you […]
by Hovi Team
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About Hovi OthersNov 9, 2022
A Blast at WebSummit 2022
At Hovi, we’ve always believed that the best way to get ahead is to be fully immersed in the latest trends and technologies. As BETA Startup Partners, we were thrilled to attend Web Summit 2022 in Lisbon, Portugal, and exhibit on its last day. WebSummit extends across the Portuguese capital of Lisbon. Gathering in open […]
by Hovi Team
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Convert SalesOct 28, 2022
How to Build a Strategic Sales Plan to Drive Growth
We all know that sales are the lifeblood of any business, but it can be challenging to get into a groove when you’re just starting out. You need a strategic sales plan. This article will explain what a strategic sales plan is and how it can help you grow your business by increasing sales while […]
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About HoviOct 20, 2022
GITEX Welcomes Hovi!
The forefront of Digital Transformation kicked off at GITEX 2022 at the Dubai World Trade Center! Held from October 10 through October 14, GITEX attracted more than 80,000 attendees from 180 countries who came to see the latest innovations from global tech leaders and entrepreneurs. Through the years, Gitex has been a gateway for brands […]
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Attract TrafficOct 15, 2022
Inbound Marketing Meaning and How It Can Help You Grow Fast
More companies are focused on finding cost-effective ways to attract new customers. While many businesses are attached to their go-to traditional marketing strategies, inbound marketing costs 62% less per lead. Now you might be wondering what exactly inbound marketing means, and how can it help your business grow? Keep reading our inbound marketing strategy guide to find […]
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Attract TrafficOct 7, 2022
5 SEO Best Practices for B2B
Search Engine Optimization (SEO) is the process of taking steps to help a website or piece of content rank higher on search engines organically. Organic search is the most prominent way for people to discover and access online content. Your website must be optimized to be easily found within search results, leading to more traffic, […]
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WOW CustomersOct 4, 2022
How to Attribute Revenue by Digital Marketing Channel
Understanding which digital marketing channels are powering your pipeline is crucial. If you’re like most businesses, your digital marketing budget is a big black box. You know how much money you’re spending, but do you know where it’s going? And do you have any idea what those dollars are actually buying? If your answers to […]
by Hovi Team
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About HoviSep 8, 2022
Hovi Goes to Websummit Lisbon
We have BIG NEWS! Hovi will be heading to one of the most important tech conferences this November: WebSummit! That’s right, Hovi is going on a little November trip to exhibit at WebSumit 2022 in Lisbon, Portugal! We’ll be at our stand, B603, on November 4! If you’re going: “Wait, is that even a real […]
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WOW CustomersSep 8, 2022
Conversational Intelligence: What Does it Do?
Conversational Intelligence (C-IQ) is an entire field that studies how we interact with others in conversations. Therefore, Understanding C-IQ is vital if you want to be successful in sales or business. Moreover, with the rise of conversational interfaces and technologies like chatbots, the ability to communicate has become a critical skill for success. We see […]
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Convert SalesSep 1, 2022
7 Ways to Improve Chatbot Engagement
Chatbot engagement has become a new core metric for marketers to watch out for. Talking to chatbots is the future of customer engagement, and it’s already here. Many businesses are integrating chatbot technology into their websites or apps to help prospects and customers navigate their websites and answer common questions. However, there’s still work to […]
by Hovi Team
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Convert SalesAug 25, 2022
5 Tips for Objection Handling
Objection handling is about building trust by listening and asking the right questions so your prospect can make the right decision. It does not involve pressuring or arguing. Sales objections are common and can occur at any point in the sales process. Prepare yourself with five tips for better objection handling to turn that “no” […]
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Convert SalesAug 12, 2022
How to Have an Effective Sales Call
We’ve all heard the stories of that one salesperson who had an effective sales call and got promoted to vice president, and we’ve also heard the horror stories of a bad sales call that prompted your client to cancel the contract. Let’s talk about how to have an effective sales call to convert more leads […]
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