Hovi Team
Hovi Digital Lab
The Hovi Digital Lab team shares insights on AI marketing, digital strategy, and measurable growth. Our 50+ specialists across Dubai, Beirut, and Dublin combine AI technology with creative expertise to help businesses scale faster and smarter.
LinkedIn Profile →66 Articles by Hovi Team
Case StudiesMar 6, 2026
How NuYu MediSpa Generated 2,415% More Leads With AI
NuYu MediSpa generated 2,415% more qualified leads using AI-powered paid campaigns, automated appointment booking, and predictive audience targeting across Dubai and Abu Dhabi.
by Hovi Team
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Case StudiesMar 6, 2026
Scaling Bassam Fattouh Beauty: 810% Instagram Growth Story
How Bassam Fattouh Beauty achieved 810% growth in Instagram referral traffic using AI content production, influencer outreach, and predictive audience targeting.
by Hovi Team
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Case StudiesMar 4, 2026
How Ohana Hills Generated 800% More SQLs with AI Marketing
Ohana Hills was bleeding budget on traditional marketing with zero qualified leads. Within 6 months, AI-driven campaigns delivered an 800% increase in SQLs and 220% ROI. Here's exactly how.
by Hovi Team
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Case StudiesFeb 24, 2026
From 2% to 22% Conversion: MusicGrid's AI Sales Transformation
MusicGrid transformed their sales conversion from 2.17% to 22.11% using AI-generated proposals, automated follow-ups, and predictive lead scoring. Here is the full story.
by Hovi Team
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AI MarketingFeb 23, 2026
AI Content Marketing: How to Produce 10x Content Without 10x Budget
Most brands know they need more content. Few can afford 10x the writers. AI content marketing closes that gap — if you use it correctly. Here's the playbook we use at Hovi to scale content without scaling costs.
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Convert SalesMar 21, 2024
Why A/B Testing is Crucial for Paid Traffic
Introduction In the world of digital marketing, running paid ad campaigns on Google searches can boost your lead generation. Paid traffic is crucial for businesses aiming to succeed online, driving new visitors to your website. But how can you determine if these ads are performing well and attracting your target audience? This is where A/B […]
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Featured PressFeb 19, 2024
Starting off with Step Conference in Dubai! 🚀🎉
Tech enthusiasts, innovators, and visionaries, gather around: This year, Hovi is embarking on an exhilarating journey at Step Conference 2024, and our excitement is sky-high! As Exhibitors, we’re diving into a realm filled with technological wonders, eager to connect with others, absorb new knowledge, and share our visions for the future. 💡 We’re visiting step […]
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About HoviFeb 19, 2024
Hovi at Websummit Qatar 2024
Tech enthusiasts and innovators, get ready for a groundbreaking experience – WebSummit 2024 is coming to Qatar for the first time, and Hovi is thrilled to be a part of this historic event! WebSummit, renowned as the melting pot of the tech world, is where visionaries gather to shape the future. After our remarkable impact […]
by Hovi Team
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About HoviFeb 19, 2024
Hovi’s off to Leap 2024!
Tech enthusiasts, innovators, and pioneers, gather round: This year, Hovi takes on a thrilling new adventure at Leap, and we couldn’t be more thrilled! As attendees, we’re diving into a world of technological marvels, eager to connect, learn, and share our vision for the future. 💡 Leap is the ultimate hotspot for tech’s brightest minds […]
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Attract TrafficNov 13, 2023
Brand Equity: The X-Factor That Sets Your Brand Apart
Let’s delve into the world of brand equity. Let us start with a quick definition, brand equity is the value that a brand has in the eyes of the consumer. In other words, it is built upon the accumulation of what the consumers have seen, heard, felt, and learned about a brand. In this essay, […]
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Attract TrafficNov 7, 2023
Mastering the Web Design Game
All right, let’s step into the fast-paced world of web design! In today’s tech-savvy era, staying ahead of the curve is the name of the game. The digital landscape is ablaze with trends that are reshaping the online experience, and trust me, you don’t want to be left behind. In this article, we’re diving headfirst […]
by Hovi Team
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About HoviOct 26, 2023
Hovi’s Back for WebSummit 2023!
Tech enthusiasts, innovators, and pioneers – WebSummit 2023 is upon us, and Hovi is back with a bang! We’re not just here to attend; we’re here to redefine, reimagine, and revitalize the digital realm. If you’ve experienced WebSummit before, you know it’s the place where the tech world congregates, collaborates, and crafts the future. This […]
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About HoviAug 1, 2023
The Next Stop: Seamless KSA
Fresh from the tremendous success of Seamless Dubai, we are ecstatic to announce our participation in the upcoming Seamless KSA! 🎉 The turnout at Seamless Dubai was beyond our expectations. We were overwhelmed with interest and enthusiasm, as attendees were eager to learn more about our transformative services that drive businesses from 0 to 100. […]
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Digital TransformationMay 22, 2023
The Role of Artificial Intelligence (AI) in Digital Transformation: A Comprehensive Analysis
Artificial Intelligence (AI) is no longer a futuristic concept. Today, AI has become an integral part of our daily lives, transforming industries, shaping economies, and redefining customer experiences. The emergence of AI is a major driver behind the digital transformation wave, proving to be a disruptive force that’s changing the rules of the game. Here […]
by Hovi Team
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Digital TransformationMay 22, 2023
Digital Ethics and Transformation: Balancing Innovation and Responsibility
Digital transformation is changing the world. Innovative technology is revolutionizing sectors from healthcare and education to finance and retail, and creating new opportunities for businesses and individuals alike. But with these rapid advances come ethical concerns—and it’s up to us to ensure that we’re balancing our need for innovation with our responsibility to manage its […]
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Attract TrafficMay 10, 2023
Lead Scoring: Your Shortcut to Qualified Leads
Lead Scoring is your not-so-secret secret tool for generating sales-qualified leads. But there’s a lot more than just setting up a lead-scoring strategy. If you’re an entrepreneur, you know how important it is to identify the best leads. Your sales and marketing teams don’t have time to manually identify leads ready to convert and which ones still […]
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Attract TrafficApr 11, 2023
SMarketing – The Future of Sales & Marketing
In the ever-evolving digital landscape, traditional sales and marketing methods are gradually becoming extinct. The pivot to digital, necessitated by global changes, has affected the crux of how business is conducted today. SMarketing is the next step in the evolution of your business growth strategy. Many organizations continue to dwell on now outdated digital marketing […]
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Attract TrafficMar 25, 2023
9 Tips For Your Lead Generation Strategies
Lead generation strategies are crucial to any business today; You can’t make a sale without prospective leads. But that’s where things get tricky: What lead generation strategy should you use? There are many lead generation strategies, but only some effectively produce quality results. Whether your target market is in Dubai, U.A.E. or Riyadh, Saudi Arabia, […]
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Attract TrafficMar 14, 2023
Building for the Future: How To Build A Sustainable Tech Stack For Your Business
Digital marketing has evolved tremendously in recent years, thanks to the advancements in technology. As a result, businesses are now able to reach their target audience through various digital channels, and measure the effectiveness of their marketing campaigns more accurately than ever before. However, with the sheer number of marketing tools and technologies available, it […]
by Hovi Team
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Digital TransformationMar 8, 2023
The New Role of AI in Digital Marketing and How It Will Change the Corporate World
The rise of AI in digital marketing is not just a trend; it is a game-changer. AI is providing businesses with a powerful tool to stay ahead of the competition by delivering more personalized, efficient, and effective marketing experiences to customers. In this article, we will explore the new role of AI in digital marketing […]
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Attract TrafficMar 7, 2023
The Rise of Core Web Vitals and Its Impact on Digital Marketing
In today’s digital age, businesses must prioritize their online presence to stay competitive. With Google’s algorithm constantly evolving, keeping up with the latest updates and changes is crucial. One of the most significant updates to Google’s algorithm is the rise of core web vitals. This article will explore what core web vitals are, why they […]
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About HoviMar 2, 2023
Meet Hovi at Seamless ME 2023
We have BIG NEWS! We’re just weeks away from Seamless Middle East 2023 and we are happy to announce that Hovi will be exhibiting at one of the biggest digital commerce conferences in the UAE taking place on the 23rd & 24th of May 2023 at DWTC. This year’s event is going to be huge, […]
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Attract TrafficJan 25, 2023
How A Lead Generation Strategy Helps You Grow – A Comprehensive Look
Generating leads is a crucial aspect of any business, but it can be challenging. If you’re struggling to generate leads, you’re not alone. You need to set a comprehensive strategy to generate qualified leads. Let’s discuss the importance of setting a strategy to generate qualified leads and offer tips and techniques to help you achieve […]
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Attract TrafficJan 20, 2023
Use Google Tools for SEO Success – Google’s Love Affair with Google
Search engine optimization (SEO) is vital to modern digital marketing. With Google being the dominant search engine, businesses need to understand how to use Google’s tools and algorithms to improve their search rankings. In this blog post, we’ll explore the benefits of using Google tools for SEO, provide tips on how to use Google to […]
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Attract TrafficJan 19, 2023
8 Best Email Metrics To Measure Your Campaign Successes and Heartbreaks
These metrics are vital to the success or failure of your email campaigns. The better you understand them, the more likely you’ll be able to improve them and increase revenue for your business. In this post, we’ll explain each metric and how it can help you make intelligent decisions about your email marketing strategy. But […]
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Convert SalesJan 18, 2023
Sales and Marketing Alignment: The Lovers That Are
Sales and Marketing are still seen as separate entities even though they’re closely interconnected and depend on each other for success. Aligning these two departments can have a significant impact on business performance and growth. According to MarketingProfs, companies with strong sales and marketing alignment experience a 36% higher customer retention rate and a 38% […]
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WOW CustomersJan 13, 2023
How Mobile-First Design is Critical For Your Business Success
Are you still clinging to your desktop like it’s 1999? Time to join the 21st century and embrace the mobile revolution. More and more people are accessing the internet on smartphones and tablets. It’s crucial for businesses to prioritize a mobile-first design in their approach. But it’s not just about keeping up with the times. […]
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WOW CustomersJan 12, 2023
Marketing Automation and Agile: How Do They Relate
Ah, marketing automation and agile methodology. The dynamic duo of the business world. Together, they’re like peanut butter and jelly, bacon and eggs, or Kim Kardashian and contouring. They just go together. But seriously, let’s talk about why these two concepts are crucial for businesses and how they can work together to create some seriously […]
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About HoviNov 29, 2022
Hovi = Most Reviewed PPC Agency
The digital marketing industry is very competitive. Pay Per Click or PPC is one of the most cutthroat parts of the digital world, but thankfully Hovi Digital Lab is here to help you. Founded in 2018, our team has been one of the premier digital marketing agencies in the market. As a matter of fact, […]
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WOW CustomersNov 24, 2022
Content Strategy Template for Creating Better Content
Setting a Content Strategy can be difficult, but we’ve got you covered with a content strategy template to help you start planning today! Content Strategy is a hot topic right now, and for good reason. As consumers, we spend a lot of time on social media channels like YouTube, Instagram, and even for work with […]
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WOW CustomersNov 10, 2022
7 Key Learnings from Web Summit
Here’s a quick recap of the event and 7 key takeaways from Web Summit that Hovers had to share with you! There are many ways to measure the success of a conference. You can look at the number of attendees. Count down the speaker list and see who got the most applause. But if you […]
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About Hovi OthersNov 9, 2022
A Blast at WebSummit 2022
At Hovi, we’ve always believed that the best way to get ahead is to be fully immersed in the latest trends and technologies. As BETA Startup Partners, we were thrilled to attend Web Summit 2022 in Lisbon, Portugal, and exhibit on its last day. WebSummit extends across the Portuguese capital of Lisbon. Gathering in open […]
by Hovi Team
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Convert SalesOct 28, 2022
How to Build a Strategic Sales Plan to Drive Growth
We all know that sales are the lifeblood of any business, but it can be challenging to get into a groove when you’re just starting out. You need a strategic sales plan. This article will explain what a strategic sales plan is and how it can help you grow your business by increasing sales while […]
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About HoviOct 20, 2022
GITEX Welcomes Hovi!
The forefront of Digital Transformation kicked off at GITEX 2022 at the Dubai World Trade Center! Held from October 10 through October 14, GITEX attracted more than 80,000 attendees from 180 countries who came to see the latest innovations from global tech leaders and entrepreneurs. Through the years, Gitex has been a gateway for brands […]
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Attract TrafficOct 15, 2022
Inbound Marketing Meaning and How It Can Help You Grow Fast
More companies are focused on finding cost-effective ways to attract new customers. While many businesses are attached to their go-to traditional marketing strategies, inbound marketing costs 62% less per lead. Now you might be wondering what exactly inbound marketing means, and how can it help your business grow? Keep reading our inbound marketing strategy guide to find […]
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Attract TrafficOct 7, 2022
5 SEO Best Practices for B2B
Search Engine Optimization (SEO) is the process of taking steps to help a website or piece of content rank higher on search engines organically. Organic search is the most prominent way for people to discover and access online content. Your website must be optimized to be easily found within search results, leading to more traffic, […]
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WOW CustomersOct 4, 2022
How to Attribute Revenue by Digital Marketing Channel
Understanding which digital marketing channels are powering your pipeline is crucial. If you’re like most businesses, your digital marketing budget is a big black box. You know how much money you’re spending, but do you know where it’s going? And do you have any idea what those dollars are actually buying? If your answers to […]
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About HoviSep 8, 2022
Hovi Goes to Websummit Lisbon
We have BIG NEWS! Hovi will be heading to one of the most important tech conferences this November: WebSummit! That’s right, Hovi is going on a little November trip to exhibit at WebSumit 2022 in Lisbon, Portugal! We’ll be at our stand, B603, on November 4! If you’re going: “Wait, is that even a real […]
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WOW CustomersSep 8, 2022
Conversational Intelligence: What Does it Do?
Conversational Intelligence (C-IQ) is an entire field that studies how we interact with others in conversations. Therefore, Understanding C-IQ is vital if you want to be successful in sales or business. Moreover, with the rise of conversational interfaces and technologies like chatbots, the ability to communicate has become a critical skill for success. We see […]
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Convert SalesSep 1, 2022
7 Ways to Improve Chatbot Engagement
Chatbot engagement has become a new core metric for marketers to watch out for. Talking to chatbots is the future of customer engagement, and it’s already here. Many businesses are integrating chatbot technology into their websites or apps to help prospects and customers navigate their websites and answer common questions. However, there’s still work to […]
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Convert SalesAug 25, 2022
5 Tips for Objection Handling
Objection handling is about building trust by listening and asking the right questions so your prospect can make the right decision. It does not involve pressuring or arguing. Sales objections are common and can occur at any point in the sales process. Prepare yourself with five tips for better objection handling to turn that “no” […]
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Convert SalesAug 12, 2022
How to Have an Effective Sales Call
We’ve all heard the stories of that one salesperson who had an effective sales call and got promoted to vice president, and we’ve also heard the horror stories of a bad sales call that prompted your client to cancel the contract. Let’s talk about how to have an effective sales call to convert more leads […]
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Company NewsJul 7, 2022
A Short Story About Hovi
Hovi’s started with the goal to change the way Sales and Marketing operate. Hovi’s founder had experience with digital marketing in different industries. They’d watch as Sales and Marketing Departments only become more isolated from one another. They’d notice the unwillingness of agencies to share best practices and lock clients in with them. They’ve asked […]
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Convert SalesMay 30, 2022
Converting More Sales – 4 Steps to Predictable Revenue
Selling is the holy grail of any business. A business cannot survive without revenue. Predicting how much you are going to sell can help reduce chaos and allow you to make more confident decisions. Lack of prediction equates to a lack of direction. It means we do not have a hold on where we are […]
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Convert SalesMay 30, 2022
Sales Optimization and its Effect on Win Rates
Sales Optimization is crucial to every Sales Department looking to increase win rates. Check out 9 key factors that will bring you and your team closer to acquiring new sales and hitting yearly targets; 1- The Base of Sales Optimization: Your CRM Having a Customer Relationship Management (CRM) tool makes the lives of your sales […]
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WOW CustomersApr 21, 2022
Loyalty Points: The Unbeatable King of Relationship Marketing
My family are hardcore Spinneys customers. I never understood why until I asked my mother. She told me: “The reason I buy everything from Spinney’s is because the more I buy, the more loyalty points I earn, the more free stuff I can get.” Interesting. Mum tends to buy everything, and by everything, I mean […]
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Attract TrafficApr 13, 2022
How to Create a Buyer Persona in 5 Easy Steps
You change the way you speak depending on who you’re talking to, why you’re talking to them, and what you’re talking about. You speak with a child differently than an adult, different friends might get different deets, and you talk to your parents differently than your siblings. Everyone reacts to certain things differently. The same […]
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Attract TrafficApr 11, 2022
The Ultimate Guide to Performing an SEO Audit
How important is it to get ranked on page one of Google’s search engine results page (SERP)? The proof is in the pudding: 91.5 percent of organic traffic goes to those websites listed on page one of Google. If your organic search traffic isn’t where it should be–or even if it is–you should perform an SEO Audit […]
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Attract TrafficMar 14, 2022
How to Build a Website that Converts – 5 Key Pieces
A website is crucial for the success of any business living in the digital world.Your website is the center of your company’s online presence. Websites allow you to capture leads and help businesses grow through different marketing strategies. “93% Of Business Purchase Decisions Start with a Search Engine Search of Websites.” If 93% of […]
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WOW CustomersFeb 15, 2022
AI Marketing Platforms – Your Best Marketing Friend
AI Marketing Platforms are what you need. Now. Think back to all the times you had to sit at your desk and start building a journey. Adding your delays. Placing your content. This email before this email before this postcard. Oh no, when’s the best time to send this?! BORING! Bring AI into your marketing […]
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Attract TrafficJan 17, 2022
The Three Perspectives of Website Content Strategy
You’re going live and still worried if Google will love you? Your content strategy is your weapon. Yes, you read that right! I’ve outlined 3 key perspectives for you to develop a strong content strategy for your website content. Your Business’ Perspective in Your Content Strategy What to do? Just like design, your content needs […]
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Attract TrafficDec 7, 2021
SEO Optimization: 8 SEO Tools You Need For a Next-Gen Strategy
SEO Optimization is a big part of any effective digital marketing strategy. SEO provides 20 times more traffic opportunities than PPC. That’s true on both mobile and desktop. This shows how crucial it is to learn proper SEO to rise above your competitors’ websites. When you get to the number one spot, you’re helping yourself […]
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Attract TrafficNov 30, 2021
SEO: How to Choose the Right Partner
Choosing a good Search Engine Optimization agency to help you with your overall SEO strategy is key. Seeking help from experts allows you to tap into their knowledge and bypass the learning curve for your maximum benefit. On top of that, it allows you to focus on other work while the experts get on with […]
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Attract TrafficNov 23, 2021
SEO Marketing: What is it & What are SEO Ranking Factors?
SEO Marketing can seem stressful because SEO is never static. The rules of search engine optimization are constantly changing, but some things always stay the same. Those are the most important things to focus on. If you want to get your website to where you want it to be, there’s no way of doing it […]
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Nurture InterestNov 16, 2021
Inbound Marketing Strategy: 15 Ways to Accelerate Your Growth
An Inbound Marketing Strategy draws in visitors and potential customers to your website and drives conversions. This differs from many other marketing strategies that are often more about outwardly pushing a brand and its image, values, and products out into the world. We’ll talk more about what inbound marketing means below, but in short, it […]
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Convert SalesJun 29, 2020
How Intent Data Will Boost Your Sales: 4 Key Points
Intent Signals help sales and marketing iron out and impact prospective buyers who are already exploring services related to what their company provides. You can identify optimal touch points, time slots, and the best contact points according to the intent data being looked at. Have you ever thought of someone you haven’t spoken to in […]
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Attract TrafficJun 1, 2020
A Guide to Real Estate PPC Advertising
Are you a real estate agent looking to promote your business online? Are you looking for ways to get your real estate ads on the first Google results page? Sure, SEO is an important aspect but don’t forget the benefits of a good PPC campaign too. Don’t worry if you don’t know where to start. […]
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Attract TrafficMay 20, 2020
A Step-by-Step Guide to Your Real Estate Marketing Plan
If you’re in the business of selling property, you need a solid marketing plan – just like any other company in any other industry. However, the precise nature of this plan depends considerably on the industry in which you operate. You must tailor your marketing plan to accommodate your target audience to get an edge […]
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Attract TrafficMay 13, 2020
5 Key Actions to GROW Your Business Amidst the Chaos
It is predicted that almost every economy in the Middle East and North Africa (MENA)region will shrink this year due to the COVID-19 global pandemic. Forecasted declines range from 1.1% in Kuwait to 12% in Lebanon. Last year it was predicted that the ecommerce market in the MENA region was set to rise by 3.5 times by […]
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Convert SalesMay 12, 2020
A Full Guide to a Converting Real Estate Marketing Plan
Research shows that one in eight real estate agents will spend more than $20,000 on marketing initiatives this year. From websites to social media advertising, the avenues for outreach are wide and varied. As such, industry experts recommend that professionals in this space reserve 10% of their commission to cover such expenses. However, before you begin crunching numbers, it’s important […]
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Nurture InterestApr 23, 2020
6 Lessons To Learn From Pipeline Generation Bootcamp
For a while now, HubSpot has had a Pipeline Generation Bootcamp for agency partners. It’s an in-depth course that teaches you how to optimize your sales pipeline and start generating more leads/sales. Needless to say, Dan Tyre has a lot to teach you from attending the Pipeline Generation Bootcamp. Amongst all the crucial lessons, these were the six […]
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Convert SalesApr 22, 2020
10 Tips To Real Estate Marketing
Love it or hate it, the Internet changes our perspective on nearly everything. Every word we speak, every action we take, every move we make, might have been influenced by some random thing online we don’t remember seeing. For a business, this can be leveraged into exposure, attention, and profit. In the world of real […]
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Nurture InterestMar 30, 2020
Master Facebook Ads For Real Estate Marketing
The growth of the web has undoubtedly changed the way prospective homeowners look for properties. With more and more people searching for listings and realtors online, it’s crucial for real estate agencies to be able to capitalize on the popularity and reach of the Internet. If you’re looking to attract new customers, compete with other […]
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Attract TrafficMar 29, 2020
7 Horrible Mistakes You’re Making With Your Real Estate Marketing
Real estate marketing can feel incredibly overwhelming on the easiest of days. Some people choose to go old school with their campaign choices with traditional marketing, where other real estate agencies choose to spend some of their marketing budgets on digital services such as SEO solution and PPC campaigns and much more. Either way, it can feel […]
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Nurture InterestFeb 25, 2020
What Role Can a Website Play in B2B Inbound LeadGen?
Inbound lead generation is all about capturing potential clients to your business. It differs from the outbound variation, which focuses on going out and being more in-your-face. There are many elements of a successful B2B inbound marketing strategy, but your website is perhaps one of the most integral. What role can a website play in B2B […]
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Nurture InterestFeb 6, 2020
11 Real Estate Social Media Marketing Tips
Social media and real estate are two worlds that already collided. Home shoppers are using YouTube to look at houses and house hunters are using hashtags to look for properties on social media. It’s only natural that real estate businesses flock to wherever their clients are looking, which is why you need to prioritize building your […]
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