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SEO: How to Choose the Right Partner
Joanne Nassar
November 30, 2021
Joanne is one of our Customer Success Managers focused on helping our clients reach their goals and deliver sales right into their pipeline. She's a big fan of extreme sports and has skydiving at the top of her bucket list.

Choosing a good Search Engine Optimization agency to help you with your overall SEO strategy is key. Seeking help from experts allows you to tap into their knowledge and bypass the learning curve for your maximum benefit.

On top of that, it allows you to focus on other work while the experts get on with the task of improving your SEO outcomes.

Finding a reliable SEO company might be your top priority now, so how should you go about making it happen?

By making sure that each of these 6 boxes are ticked by the SEO partner you choose, you’ll have the confidence needed to trust their work.

1. Understand What SEO Is

If you’re going to hire an SEO company, you need to make sure that you have a basic knowledge on what is SEO. What are and the differences between things like on-page and off-page SEO, as well as technical SEO. If you are going to choose a search engine optimization company, you have to possess that level of understanding.

You’ll need this knowledge to grasp if the partner you’re looking to hire has the understanding and expertise to benefit your strategy. You’ll be able to make better and more informed decisions with regards to your search engine optimization plans, goals, and objectives, and if your prospective partner can help you grow.

2- Ask to See a Case Study & Ensure They Have a Solid Understanding of SEO

First of all, you should ask for a case study. This will allow you to see the work they’ve done before and find out the success they’ve had carrying out these kinds of tasks for websites like yours. They should have no problem providing you with that relevant information if they have a good track record in their field.

For example: Read More About Our Ohana Hills Case Study

You should also talk to them about search engine optimization and SEO factors. If they know what they’re talking about and have a complete and comprehensive understanding of SEO ranking factors, you’ll be able to tell simply by talking to them. You shouldn’t hire anyone who can’t display that level of understanding.

It’s all about assessing their skills and suitability for the task at hand before you go ahead and hire them. If you fail to carry out these basic checks, you’ll end up regretting them later when you end up with a service from your SEO agency that simply isn’t up to scratch and, even worse, hurts the efforts you’re putting in.

3- Make Sure They Understand SEO Ranking Factors Inside Out

Search engine optimization ranking factors are vitally important that’s not something that’s going to change anytime soon. You need the SEO agency you work with to have an understanding of these ranking factors and how they impact outcomes for your website.

Any agency that doesn’t fully understand the various types of SEO ranking factors there are and how to adapt a website and its SEO marketing strategy to tick the right boxes should be avoided. It’s one of the most basic and fundamental parts of SEO and success can’t be achieved without taking them into account.

4- They Should Know How to Plan Their Spending Effectively

The price of the services on offer is obviously important when choosing a partner as well. You need to make sure that you’re getting value for your money when you hire an SEO agency to carry out this kind of work for you. If they can’t offer that, you’ll end up wasting your money and no website owner wants to do that.

The company you hire should also understand the cost of carrying out good SEO work. You don’t want to hire a company that’s willing to cut corners and unwilling to spend the necessary resources on achieving the SEO results you’re looking for. After all, that’s what you’re paying them to do.

Talk about these things with SEO agencies and learn more about what they can offer you before you decide whether or not they’re the right fit for your business and your website.

5- Avoid Common SEO Agency Hiring Mistakes

You should avoid falling into the common traps when they’re hiring SEO agencies. You want to tread carefully and be cautious of what these companies are offering you and what they can offer you in terms of SEO outcomes. Rushing the process will only lead to more mistakes being made.

There are lots of small things that get overlooked at the hiring stage. But some of those little tricks used by SEO agencies can end up having very negative implications on your website and business going forward and that’s why you need to be careful to avoid them. Here are some examples of the mistakes you should avoid:

  • Agencies that buy backlinks
  • Falling for unrealistic promises
  • Hiring an agency that uses techniques that violate search engine policies
  • Agencies that want to lock you in right away
  • Hiring before looking at the agency’s history
  • No references
  • Hiring an agency that offers a one size fits all approach

6- Research the Company’s Ethics Before Putting Your Trust in Them

Ethics are important because you don’t want to work with companies that have questionable and unethical practices. First of all, you don’t want to have your website dragged into those unethical activities because they’ll come back to bite you sooner or later. SEO Factors are constantly being updated and you don’t want to end up on the wrong side.

On top of that, you don’t want to have your reputation damaged by the unethical activities of the agency you’re working with. That’s something that will do more damage to your website than you might realize right now. That’s why you should do plenty of research into a company’s ethics before hiring them.

That research might take a little time, but it’ll be worth it in the end. Hiring an SEO partner is a big step to take and you need to make sure that you’re fully aware of what you’re getting into before you sign any contracts with them.

In Conclusion: How do you choose the right SEO partner?

Choosing an SEO partner that you can rely on is vitally important. It’s worth taking extra time to make sure you’re making the right decision because this decision will shape your business’s success online for the foreseeable future. With a talented and reliable team of SEO marketers on your side, your business will experience a wide range of benefits. Remember the 6 steps above to achieve the success and growth you’re looking for.

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