TAM - SAM - SOM
Break down your target market into Total Addressable Market, Serviceable Available Market, and Serviceable Obtainable Market to identify how many companies are in your industry and quantify the ones you can work with. Identifying a target market is great. Knowing your target market is crucial.
Pinpoint high-conversion customer attributes with Hovi's Market Intelligence Solution and focus your marketing activities and resources on targeting these similar prospective companies. Dig deep and uncover their industry, size, revenues, and processes.
Identify your prospects’ pain points, goals, and preferred communication channels to curate conversion-driven content that resonates with your target audience on their preferred channels to increase lead conversions.
Using advanced lead mining techniques and apex growth hacking strategies with your ICP and buyer personas, our Market Intelligence Solution will identify your best-fit prospects, enrich data, help personalize your outreach, and nurture prospects along their journey to imrpove lead generation and convert more qualified leads.