TAM - SAM - SOM
Knowing your target market allows you to decide how to reach your audience. It helps you define who you're selling to, what they value and how much they spend on products like yours. Break down your target into Serviceable Available Market (SAM), Serviceable Obtainable Market (SOM) and Total Addressable Market (TAM). This will help you quantify how many companies there are in your industry and quantify the ones that you should focus on.
You want to know your customer down to the very last detail. We're here to help you do that. Our Market Intelligence Solution provides an in-depth view into our target companies, including their size, revenue figures, and processes—all so you can get a slice of your audience's pie!
Lead generation is the lifeblood of your business. Without leads, you can't grow, and that's why it's so important to know how to get them. To take your lead generation to the next level, you need to know where your target customer spends their time online and how they prefer to be reached. ICP will help you identify their pain points, goals, and preferred communication channels so that you can create conversion-driven content to resonate with your target audience on the channels they prefer.
We're not just here to sell you a lead list. We're here to help you find the best-fit prospects, enrich your data, personalize your outreach, and nurture prospects along their journey. We'll use advanced lead mining techniques and apex growth hacking strategies with your ICP and buyer personas to identify the right people for your business.