Lead generation strategies are crucial to any business today; You can’t make a sale without prospective leads. But that’s where things get tricky: What lead generation strategy should you use?
There are many lead generation strategies, but only some effectively produce quality results. Whether your target market is in Dubai, U.A.E. or Riyadh, Saudi Arabia, or even across the globe in Sydney, Australia,
Check this list of 10 tips to level up your lead generation strategies:
1. Leverage User-Generated Content in Your Lead Generation Strategy
User-generated content (U.G.C.) is a powerful way to get your target audience to engage with your brand. It can be in the form of reviews, testimonials, or even photos and videos. The best part about using this strategy is that it’s free! Wondering how to leverage UGC in your lead generation strategy?
Start by creating an account on any review site your target audience may visit. You can use Yelp or Google My Business if you’re a local business or Amazon if you sell anything online.
Once you’ve signed up for an account, start building up your presence. Add some basic information about yourself (I’m always partial to my Twitter handle), and upload photos and videos of what makes you unique (or leverage some stock images!). This will give people an idea of what working with you would be like so that when they see someone else posting about them later down the line, they know what kind of experience they’re getting into before even reaching out themselves!
Consider writing up some customer reviews of past clients who’ve been happy with your service(s).
2. Don’t Neglect Search Engine Optimization: A Lead Generation Strategy Hero
First, let’s answer: What is SEO? Search Engine Optimization (SEO) is the process of improving your website’s visibility in search engine results.
It’s important because it helps you get more traffic from the search engines like Google, Bing, and Yahoo. Following SEO best practices can help you with attracting website visitors.
Remember to account for on-page, off-page, and technical SEO. You’ll need to look at these three pillars to help your website rank high.
Let’s go through what they are:
- What is On-Page SEO?
- On-page SEO is optimizing the content found on your website’s pages. You’ll be working on optimizing blog titles, keywords in your pages’ content, and picture alt tags. You could even consider optimizing your website’s structure and load speed as part of on-page SEO. An easy way to understand it is everything you have control over to change on your webpage that your end-user will see.
- What is Off-Page SEO?
- Off-page SEO is everything that happens off your website. Some examples of what you’ll be working towards are acquiring backlinks to your website, building your social media presence, and updating your company’s information on listing and review sites.
- What is Technical SEO?
- Technical SEO focuses on optimizing your site for search engine crawlers, not people. Help search engine crawlers to index your site more effectively and accurately to aid your organic ranking on targeted keywords.
If you have an SEO strategy, you can start attracting customers worldwide who are searching for information about your product or service online.
3. Don’t Ignore S.M.M. in Your Lead Generation Strategy
Social Media Marketing (S.M.M.) is a great way to generate leads. It’s the most popular channel for business lead generation, with 61% of B2B companies using it for lead generation.
Social media is also a great place to reach your target audience since it’s where they spend their time online. if you’re a B2B business looking to increase your business leads, leverage LinkedIn. 79% of B2B content marketers say LinkedIn is one of the most effective marketing channels.
Moreover, if you want to enhance your real estate lead generation, consider using both Facebook and Youtube, where user-generated content is a platform staple.
Here are 10 Tips for Your Real Estate Marketing!
One last platform to consider for anyone looking to enhance their Social Media Marketing strategy: TikTok.
TikTok is still a new platform compared to the behemoths like Meta’s Facebook (2004) or Instagram (2010), or Google’s Youtube (2005), but we’ve seen it explode onto the global scene. It’s even overtaken Facebook when it comes to influencer marketing spending as the 3rd most spent-on platform by businesses.
So, what is Influencer Marketing? We’ll it’s the topic of the next tip.
4. Leverage Influencer Marketing In your Lead Generation Strategies
Influencer marketing is a strategy to reach people through social media and blogs. It’s a great way to find influencers in your niche who have a large and/or engaged following and may be willing to promote your business for free or at a discounted rate.
What are influencers? They’re people who have large followings on social media platforms like Facebook, Twitter, Instagram, and YouTube. Influencers can be celebrities with millions of followers. Still, they could also be individuals with hundreds or thousands of followers interested in the topic you’re promoting because they’re passionate about it and have valuable insights that would make them good spokespersons for what you do.
Read more about Influencer Marketing here
5. Make Video a Core Part of Your Lead-Gen Strategy
Video marketing is an effective way to build trust with your audience, increase brand awareness and drive traffic to your website. The best part is that it can be used in many different ways. You can use video for:
- Brand Awareness: Showing off the things you sell, like cars or clothes;
- Product Launches: Launching new products or services to your audience of potential customers;
- Explaining Complex Concepts: If you’re selling something complicated, explain it in a video so people know how it works and why they should buy from you.
You don’t need fancy equipment or post-production skills either; find someone who knows how to use their iPhone well enough (or hire someone) and get started!
6. Use Pay-Per-Click Advertising
Pay-per-click advertising is a great way to get your business in front of potential customers. You can use P.P.C. to drive traffic to your website, blog, or landing page. It’s also an effective way to generate leads for your business.
P.P.C. ads are one of the most affordable and fastest ways to get new customers. They can help you generate sales leads and increase conversions on social media platforms like Facebook, Instagram, or Twitter.
7. Employ Lead Generation Bots
Chatbots are a type of software that can simulate the task of human-to-human communication. Chatbots are often used in customer service and information retrieval, but they have also been used in marketing and lead generation. One benefit of using chatbots is that they help you generate leads without spending time or money hiring an employee. This can be especially helpful if you’re a small business looking to scale up your sales team quickly without spending big bucks on staff training or management costs.
You may be wondering: how do chatbots work? Think about the last time you went through an automated phone tree when calling customer service at any company! That happens when someone dials up a chatbot—it directs them through different steps until it finds an appropriate solution or answers their question(s). All you have to do is set it up and watch the leads convert.
8. Start Podcasting
You’ve probably noticed that podcasts are growing in popularity. And this is no surprise because they’re a powerful way to reach customers and generate leads.
Podcasts can be used for lead generation in several ways. You can host your own podcast and use it as an opportunity to educate listeners on your industry or products. Or you can interview experts within your industry and let them share their expertise with potential customers.
9. Build a Referral Marketing System
Referral marketing is a strategy that lets your customers share your information with their friends, family members, and acquaintances. If you have a successful referral program, it will give you a chance to grow your business in previously impossible ways.
The best way to use referrals is by creating an incentive system that rewards participants for referring new customers with discounts or other incentives. You can also create a contest where people can win prizes when they refer others who become customers. The more people get involved with this program, the better off they’ll be because they’ll have access to more sales opportunities than ever before!
Use the Above 9 Effective Lead-Generation Strategies to Grow Your Business
For businesses without a marketing department or someone who handles lead generation, it can be hard to know how to generate leads and acquire new customers. But lead generation is crucial to supporting your business’ growth.
Lead generation strategies are essential for businesses of all sizes because they allow you to focus your lead generation efforts and increase revenue. Finding the best lead generation strategy for your business can be tricky with so many options.
Get in touch with our team and see exactly how you can start implementing the best and most effective lead-generation strategy tailored to your business.