Understanding which digital marketing channels are powering your pipeline is crucial. If you're like most businesses, your digital marketing budget is a big black box. You know how much money you're spending, but do you know where it's going? And do you have any idea...
Loyalty Points: The Unbeatable King of Relationship Marketing
My family are hardcore Spinneys customers. I never understood why until I asked my mother. She told me: “The reason I buy everything from Spinney’s is because the more I buy, the more loyalty points I earn, the more free stuff I can get.” Interesting. Mum tends to...
How to Build a Website that Converts – 5 Key Pieces
A website is crucial for the success of any business living in the digital world.Your website is the center of your company’s online presence. Websites allow you to capture leads and help businesses grow through different marketing strategies. “93% Of Business...
AI Marketing Platforms – Your Best Marketing Friend
AI Marketing Platforms are what you need. Now. Think back to all the times you had to sit at your desk and start building a journey. Adding your delays. Placing your content. This email before this email before this postcard. Oh no, when’s the best time to send this?!...
The Three Perspectives of Website Content Strategy
You're going live and still worried if Google will love you? Your content strategy is your weapon. Yes, you read that right! I've outlined 3 key perspectives for you to develop a strong content strategy for your website content. Your Business’ Perspective in Your...
SEO Marketing: What is it & What are SEO Ranking Factors?
SEO Marketing can seem stressful because SEO is never static. The rules of search engine optimization are constantly changing, but some things always stay the same. Those are the most important things to focus on. If you want to get your website to where you want it...
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