four people holding up differently shaped speech bubbles to show the importance of conversational intelligence
Conversational Intelligence: What Does it Do?
Rami El-Hajjar
September 8, 2022
Rami is the resident content generator, consumer, and reviewer at Hovi Digital Lab. He has a lot of passion for creating content and that is where he sees himself producing the most. “He’s super duper, totally amazingly awesome” that’s what he told us to write when we asked for his input. And he actually has a point.

Conversational Intelligence (C-IQ) is an entire field that studies how we interact with others in conversations. Therefore, Understanding C-IQ is vital if you want to be successful in sales or business.

Moreover, with the rise of conversational interfaces and technologies like chatbots, the ability to communicate has become a critical skill for success. We see this in the push to create, set up, and improve chatbots and their engagement rates to elevate user experiences further.

And while it may seem like a basic life skill, there’s more to communicating than just talking. Let’s dive into it.

What is Conversational Intelligence?

Conversational Intelligence is a way of thinking and behaving in conversation that can be learned and applied to improve your relationships.

It is a science-based approach to understanding how our brains work in conversation. C-IQ has trained thousands of people, including business leaders, teachers, students, salespeople, and others who want to improve their conversational skills.

How Does it Work?

Conversational Intelligence measures the effectiveness of a conversation in terms of the outcome and the quality of the interaction. It can be defined as a combination of three elements:

  • The Outcome: This is what you want to achieve. For example, getting your point across, winning an argument, or persuading someone to take action would all be outcomes.
  • The Quality: This is how it was delivered. For example, did you speak calmly or angrily? What did you say? How did you say it? What tone did you use? And so on, all define The Quality of your conversation.
  • The Value: This is how much you’ve influenced others. It describes your ability to inspire change within them.

Why is Conversational Intelligence Important to You and Your Business?

The human brain is built to connect with others. It’s wired to be empathetic, socially intelligent, and deeply human.

However, you are not your brain – but you can use it to improve your performance.

Your ability to relate well with others is a skill that matters more than ever in today’s workplace – and Conversational Intelligence is the practical skill for doing just that.

Leverage Conversational Intelligence Tools in Your Sales Process

Use tools to track and monitor your sales process, identify areas for improvement, and build better relationships with your customers.

Here are some tools you can look at today:


Conversational Intelligence is a powerful tool used by sales professionals and business owners to improve relationships and increase revenue. Moreover, C-IQ helps you understand your customers’ needs, stay aware of what they’re saying to you and others, and respond effectively in real-time. It also allows salespeople to connect with customers at a deeper level—allowing them not just to sell products but also to make an emotional connection with potential buyers.

Speak with us to see how you can integrate Conversational Intelligence into your process and leverage C-IQ to accelerate your sales lifecycle.

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